The La Quinta Brand Is Receiving Plenty of TLC From Wyndham
Photo Credit: Wyndham plans to expand La Quinta's Del Sol concept quickly, having opened 14 in the second quarter alone. Wyndham Hotels & Resorts
Skift Take
Chalk up La Quinta's poor performance in the second quarter to nothing more than a blip. The brand has always performed in line with direct competitors. But Wyndham wants to take it to another level.
Wyndham Hotels & Resorts executives earlier this year threw out a big tease that it might be interested in pursuing more acquisitions, showing just how bullish it was on its new La Quinta Inns & Suites purchase.
But during an earnings call Thursday it was evident the large focus for executives will be La Quinta.
Despite the subsidiary missing on earnings last quarter, Wyndham has big plans to grow La Quinta in the U.S. and internationally, primarily leveraging its Wyndham Rewards program and cloud-based distribution system.
Wyndham reported La Quinta suffered a 5 percent drop in revenue per available room (RevPAR) for the second quarter ending June 30. That's compared to a 6 percent jump in RevPAR in the second quarter of 2018.
According to CEO Geoff Ballotti, Wyndham last year benefited from an influx of construction workers staying at L
