Theme Park Operator Merlin Finds Everything Isn’t Awesome at Legoland
Photo Credit: The Lego City Deep Sea Adventure submarine ride at Legoland California. parent company Merlin Entertainments is going private. Legoland / Sandy Huffaker
Skift Take
Merlin's determination to focus on the long-term potential of the company is probably one of the reasons it is keen to escape the glare of the public markets.
Merlin Entertainments blamed a series of setbacks at its Legoland theme parks for a disappointing trading performance in the division.
The expected promotional bounce from the release of The Lego Movie 2 in February failed to appear and Legoland also suffered from poor weather, particularly in California. These factors plus other cost pressures led to a 4.6 percent fall in underlying operating profi
