Skift Take
Boeing is going to have to do more than apologize to make travelers comfortable with taking the risk of flying on the 737 Max when it returns to service. Travel buyers and managers, too, are unlikely to ignore the risk with their jobs at stake.
Boeing has been on something of an apology tour as the crisis deepens following the crash of two Boeing 737 Max aircraft earlier this year. With no real timetable for the return of the aircraft to service, regaining the trust of the global corporate travel sector is a major issue for the aircraft manufacturer.
At the Global Business Travel Association’s 2019 Convention in Chicago on Monday, Boeing CEO Dennis Muilenburg worked hard to assuage corporate travel’s creme de la creme that everything is going to be ju