The Era of Ignoring Simple Meetings Is Over
Photo Credit: A small group of employees engaged in a meeting. In the past two years, companies have realized the importance of tracking simple meetings. American Express Global Business Travel / American Express Meetings & Events
Skift Take
Beyond savings, companies can get rich data from tracking these meetings, which is key for improving their events going forward.
Large organizations might have hundreds of meetings and small events a year, but for decades many of the smaller or less complex meetings have flown under the radar.
This is despite the fact that about 43 percent of a company’s travel budget is devoted to meetings, according to data from the U.S. Travel Association, and roughly half of these meetings are simple meetings.
In fact, Cvent CEO Reggie Aggarwal has called meetings “the last bastion of unbridled spend.”
In the past couple years, though, this has changed, as a variety of factors pull the industry in a new direction. Companies have begun to understand that they must track all of their meetings in order to truly understand how much they are spending, how they can save, and to ensure employees are complying with company policy.
Meanwhile, a growing number of event technology platforms have gained traction, receiving investor money and winning over larger clients.
“I think they’re starting to believe the d
