What Will It Take to Disrupt the Corporate Travel Space?
Photo Credit: Business travelers in Chicago O'Hare International Airport. New distribution capability continued to be a big focus at this year's GBTA Convention. Flickr / Nicola
Skift Take
New distribution capability continued to be a big focus at this year's GBTA Convention, but so far the technology isn't living up to the hype.
The reigning buzzword in the business travel world is New Distribution Capability, or a communications standard that enhances airlines ability to sell ancillary services. New partnerships between travel management companies, global distribution providers, and airlines are regularly being announced, and all in the name of this new distribution technology.
Yet nothing much has changed about the actual experience of business travel. In large part, these announcements have been about drumming up press.
At the GBTA Convention in Chicago this week, we talked to top industry execs, and much of the rhetoric around NDC remained unchanged. Companies continue
