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Best Western's Newest Acquisition Points to Long-Term Reservations Strategy

Danni Santana
Front entrance of a Best Western Plus in Fort Morgan, Colorado.

Photo Credit: The front entrance of a Best Western Plus in Fort Morgan, Colorado.  Best Western Hotels & Resorts

Skift Take

Property management systems are not the most exciting topic to discuss when assessing a hotel's tech prowess, but they are core to any company's ability to sell as many rooms as possible.

Best Western Hotels & Resorts has acquired property management software company AutoClerk, in a move to combine the startup’s technology stack with its own central reservation system. The chain’s long-term goal is to create one internal system that more quickly provides up-to-date pricing and inventory information to online travel agencies for customers looking to book a room, according to CEO David Kong. Terms of the deal were not disclosed. “The challenge is syncing up rates from the PMS (property management software) and commu

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