What’s In Store for Meeting Booking Engine Groups360?
Photo Credit: A meeting venue owned by Accor Hotels. Four major hotel companies now have a controlling interest in the booking engine Groups360. Skift
Skift Take
After a significant investment, four major hotel companies now have a controlling interest in the booking engine Groups360. It's unclear if this sets it up for success — or failure.
It doesn't seem to matter how often the topic is discussed. Event organizers and third-party booking platforms have been complaining about the meetings booking process for years, but it still remains slow and outdated.
Only recently has the industry begun to shift a bit, with platforms like Bizly and Meetingsbooker growing larger. Even hotels are starting to get in on the action. Four major hotel chains on August 19 gained a majority stake in meetings booking engine Groups360 with an investment of $50 million.
Not everyone is convinced that the platform stands any chance at being successful, though. For one, hotels have tried something nearly identical (ahem,
