Themed Cruises Present New Opportunities for Travel Advisors
Photo Credit: Music cruises like the Flower Power Cruise operated by StarVista Live often attract repeat business. StarVista Live
Skift Take
Themed cruises are a fast-growing segment of the cruise industry with broad appeal. Although many are sold directly to consumers, travel advisors should get in on the action.
Themed cruises are a hot segment of the cruise industry, but are they so popular that travel advisors are being left at the dock? Some travel advisors complain that themed cruise operators are difficult to work with, often preferring to market and sell directly to consumers.
While themed cruise operators who spoke with Skift did acknowledge a ready demand for their cruises, they also said travel advisors are an important part of their distribution. They said the cruises, which appeal to a wide demographic of enthusiasts for everything from vintage rock music to yoga, are an opportunity for travel advisors to serve their clients' travel preferences and learn more about their special interests.
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