An Inside Look at the Progress to Make Booking Biz Travel Easier
Skift Take
Basically, airlines, travel management companies, and global distribution systems need to do a better job at working together if so-called New Distribution Capability is going to live up to its potential.
One of the things business travelers like best about New Distribution Capability, or NDC, is its potential to provide them with access to flight deals and amenities that they might not be able to find elsewhere. Airlines like it because, in theory, it allows them to market their content better and differentiate themselves from their competitors.
The problem is, the distribution method is pretty new, and it doesn’t yet live up to all of the hype associated with it. Global distribution providers and travel management companies have been willing to adopt New Distribution Capability, adding it to their current offerings, but there is still a long way to go.
So far, the new technology only serves a very narrow purpos
