The Future Is Female When It Comes to Wellness Adventure Travel
Photo Credit: Two women are shown surfing. Women-only wellness travel has taken off in 2019. Unsplash / @amutiomi
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Empowerment, connection, and an adrenaline rush are drawing women to women-only wellness trips. The trend appears to have a few years of staying power, but smart marketing could make it last longer.
Earlier this year, we predicted that women-only wellness travel would take off in 2019. Sure enough, we’ve witnessed just that.
For example, REI is seeing more women join its excursions: In 2018 women made up 59 percent of the company's travelers. The outdoor outfitter also said sign-ups for women-only trips have doubled in demand from 2018 to 2019.
Startups, too, are carving out niches within the women-only retreat space. Most of these new companies focus primarily on adventure, whether it’s hiking Machu Picchu or trail running in Spain, and for good reason. These trips tend to be more transformational than, say, a few days lounging by the beach.
But why the women-only angle? For many female travelers, taking part in an adventurous activity alongside other women can create a special bond, best shared over a bonfire with a beer
