The Events Industry Is Heading Toward a Digital Turning Point

Attending IMEX America in Las Vegas this past week would be enough to make anyone optimistic about the events industry. As always, the floor was packed with booths, where planners displayed, sometimes quite lavishly, their vision for their company’s future. There was no shortage of after-work parties, and Skift even announced that it was acquiring EventMB, the largest online media resource for trends, technology, innovation, and education in the industry. Technology was a big reason for the pervasive optimism at the conference. In recent years, the sector has gained the ability to more accurately track attendee engagement, although only very few companies have started to use it. Now, event software companies and planners alike are sure the sector is on the brink of widespread change,