Saga Plays Long Game in Search for Cruise Nirvana
Photo Credit: The Saga Spirit of Discovery cruise ship. The company wants to grow its cruise business. Saga
Skift Take
Saga is making a big bet on cruising with its new ships and will be hoping that Brexit doesn't scupper its plans.
Saga, the conglomerate catering to people 50 and older, saw profit in its travel business plunge in the first-half of its financial year as the company works towards recalibrating the division.
The sector continues to be the biggest individual revenue generator across the business, which also encompasses insurance broking, but earnings have taken a hit for a number of reasons.
Pre-tax profit across the company in the first six months of its financial year fell 52 percent to $65.9 million (£52.6 mi
