TripAdvisor to End Ticket Sales to Attractions Featuring Captive Marine Mammals


Skift Take

With its new policy, TripAdvisor is making a clear statement about the use of marine animals for entertainment. Will it be setting a trend for others to follow? Even more interesting will be seeing how companies like SeaWorld react.

TripAdvisor just sent a clear message about its stance toward animals’ role in tourism.

The online travel platform announced Wednesday that it would expand its animal welfare policy first introduced in 2016. By the end of this year, TripAdvisor and its subsidiary Viator will no longer sell tickets to venues contributing to the captivity of future generations of whales, porpoises, dolphins, and other cetaceans.

The new policy likely means that tickets to some high-profile popular attractions, including SeaWorld, Loro Parque, and the Georgia Aquarium, will soon no longer be available on TripAdvisor. These companies would no longer be able to advertise on the site as well.

With the announcement, TripAdvisor has taken a stand about the use of animals