Allegiant Air Is Counting On New NFL Stadium in Vegas to Boost Recognition
Photo Credit: Allegiant Air is the name sponsor of the new NFL stadium in Las Vegas. Allegiant Air
Skift Take
Allegiant Air wants more customers to know what it is, so it's putting its name on a new NFL stadium. It's an out-of-character move for America's most frugal airline.
Ask customers in larger U.S. markets to name airlines, and most will list the biggies, including United Airlines, Southwest Airlines, Delta Air Lines, and American Airlines. But only a small number will mention Allegiant Air, the Las Vegas-based discounter with some of the lowest fares in North America.
"Allegiant is only going to come up 5 percent of the time, and that's a problem for getting new customers," its chief marketing officer, Scott DeAngelo, said in an interview. "They don't think of us as top of mind until I aid them."
That focus group problem never much mattered, because Allegiant didn't fly to bigger cities. It linked the smallest markets, like Minot, North Dakota, with places like Orlando and Las Vegas. When the local airport has just one airline, people tend to know it.
It’s an issue now. Allegiant wants customers in larger areas, including Pittsburgh, Cincinnati, Cleveland, and Memphis, to book its flights and packages. But if they’ve never heard of the a
