Hong Kong’s New Tourism Chief Rolls Up Sleeves to Tackle Huge Challenges
Photo Credit: Dane Cheng, executive director, Hong Kong Tourism Board. Photo credit: Hong Kong Tourism Board.
Skift Take
It takes a brave person to lead Hong Kong’s battered tourism industry. After a few months’ search, the tourism board has found a new head, but now the hard work begins.
Hong Kong Tourism Board’s new executive director Dane Cheng starts in earnest this week, vowing to “lead our team to deal with the challenges and work closely with our trade partners to maintain Hong Kong’s status as a preferred travel destination.”
He has his job cut out for him. Arrivals fell 39 percent to 3.56 million in August, over August 2018, according to latest available data from the board, sending hotel occupancy nosediving to 66 percent. The International Air Transport Associat
