Eventbrite Struggles to Keep Customer Loyalty as Ticketfly Integration Drags On
Photo Credit: Eventbrite co-founder and CEO Julia Hartz speaks at the 2015 Traction conference in San Francisco. Flickr / JD Lasica
Skift Take
The events platform posted a solid quarter, with self sign-ups growing both in the United States and internationally. Still, if the company can't keep its larger Ticketfly clients, investors aren't going to stay happy for long.
Eventbrite recently celebrated its one-year anniversary as a public company, and so far the outlook is mixed. While its core business has grown, the event platform continues its seemingly never-ending endeavor to integrate Ticketfly.
Eventbrite’s Self Sign-On channel, which allows smaller companies to sign up for the service, was the main driver of growth in the third quarter of 2019, boosting revenue 11 percent to $82 million. International sign-ons, which previously were low for the company, also grew. The results seemed to appease investors, and stock jumped nearly 10 percent after market open Friday.
With that said, the company still grapples with migrating larger Ticketfly customers over to the platform and keeping t
