The Rise and Fall of Mark Okerstrom as Expedia CEO


Skift Take

Mark Okerstrom’s time as CEO of Expedia Group ended abruptly Wednesday after merely two years. Here’s a recap of Okerstrom’s tenure and why controlling investor Barry Diller felt Okerstrom failed to keep an eye on the ball.

Mark Okerstrom's journey as CEO of travel company Expedia Group has ended after merely two years in a sudden move. "We don't think investors will be overly disappointed with a change in upper management," said Michael Olson, senior research analyst at Piper Jaffray in a note to investors on Wednesday. In fact, Expedia Group share prices were up about 6 percent, to $106 a share, in trading midday Wednesday. On Wednesday, Barry Diller, chairman of Expedia Group and owner of a controlling interest in the conglomerate, said in a statement that Okerstrom's reorganization of the company's teams and repositioning of some of its brands had distracted the company's leaders from near-term growth goals. Skift has been covering Okerstrom's reign intensively. Here's a recap of key points from his tenure, including what the CEO set out to do and why his reorganization may have stumbled. The narrative, based mostly on reporting by Skift Executive Editor Dennis Schaal, may help cast light