Coupa Is Gunning for SAP Concur’s Share of the Travel Expense Business
Photo Credit: In October 2016, Coupa employees gathered in New York City's Times Square to celebrate the company's debut on the stock exchange. In January 2020, Coupa acquired Yapta, a service for tracking travel price changes and rebooking trips automatically if airfares or hotel rates dropped. Coupa
Skift Take
Most corporate travelers would rather think about anything else than booking and expensing travel. That's why companies are scrambling to help reduce that pain point for road warriors. We expect Coupa, Certify, Chrome River, and SAP Concur to acquire more travel tech companies to help seize the opportunity.
SAP Concur has a target on its back. After all, the unit of the German software giant boasts the largest market share for helping the world's largest companies manage their travel expenses.
Yet new rivals — Coupa, a business spend management company, and a group of brands including Certify and Chrome River that a private equity firm has rolled up — are nipping at SAP Concur's heels.
For one, Coupa is looking to beef up its expense portfolio to compete. The company on Tuesday acquired Yapta, a Seattle-based service for tracking travel price changes and rebooking trips if airfares or hotel rates dropped. The companies didn't disclose the deal terms. Yapta had disclosed raising $25 million in funding. In 2018, it generated $13 million in revenue.
"Coupa helps companies spend smarter by giving them visibility and control over their business spend," Rob Bernshteyn, the chairman and CEO of Coupa, said in an interview. "Now that Yapta is part of Coupa, we will deliver even greate
