A New Market for On-Demand Luxury Fashion Delivers

Fashion has always had its role in luxury hospitality whether in the form of on-location tailors and stylists or storefronts for the world’s most exclusive brands. Now a combination of technology, a shifting consciousness around sustainability, and an ever-growing luxury traveler base is leading to the rise of fashion concierges and rental services for the modern high-end traveler. Today's luxury travelers want to make their lives easier and do so in a sustainable way. Having a wardrobe waiting in your room — and subsequently less to pack — is now achievable thanks in part to a rise of rental fashion. Luxury consumers are increasingly aware of the environmental problems with fast fashion, and renting high-end brands seems to be one antidote to the industry's waste. Luxury travelers also want to travel lighter and live like a local by wearing brands that are unique to a country or an outfit that's guaranteed to fit the scene. While some of the founders Skift spoke with are n