Sonder Adds Former Starwood Hotels CEO to Board
Photo Credit: Frits van Paasschen, Sonder's new board member. Van Paasschen was formerly CEO of Starwood Hotels and Resorts. Sonder
Skift Take
Adding someone as experienced as Frits van Paasschen to its board is a sure sign that Sonder is serious about making a big leap forward in 2020.
Frits van Paasschen, the former CEO of Starwood Hotels & Resorts, is joining the board of alternative accommodations brand Sonder as the company pushes ahead with ambitious plans for 2020.
Van Paasschen has been advising the company on an informal basis for a number of months, but his new role firms up the relationship.
“I first met Francis and went to Sonder about two and a half years ago and was very impressed by him, his vision, and the business model. And over the course of the last couple of years since then have maintained a dialogue, and it just seemed like the right time and a great opportunity to join the board," Van Paasschen told Skift
Van Paasschen sees his role as one offering a certain perspective on the lodging industry, especially relating to how
