Thomas Cook’s Collapse and the Strange Hope It’s Giving Tour Operators
Photo Credit: TUI Blue Insula Alba, Greece. The company is one of a number to benefit from the collapse of Thomas Cook. TUI Group
Skift Take
The absence of Thomas Cook has left a big gap to fill in a number of European markets. The early signs in the key January booking period point to a pretty good year for tour operators. Although as we know from experience, that can quickly change.
January is a big month for European travel companies. It’s the time of year when people start booking their summer holidays and importantly when tour operators can make a decent profit margin on sales.
This year the landscape is slightly different. One of the most well-known brands, Thomas Cook, has mostly disappeared from the market. Not only that, but the fallout from its collapse continues to impact smaller businesses across the continent.
Strangely though, the demise of one of the biggest sellers of package holidays seems to have persuaded people of the merits of ... the package holiday.
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Seventy-one percent of UK consumers said they would likely book a package holiday this year, 10 percentage points up on last year's total, according to a survey carried out on behalf of
