Oracle Hospitality Takes Hotel and Vendor Gripes Seriously At Last
Photo Credit: Alex Alt, senior vice president and general manager of Oracle Hospitality, spoke at the company's customer conference in Singapore in late 2019. Oracle
Skift Take
For too long, Oracle Hospitality, a giant in the hotel tech space, has prioritized internal needs. Now it's changed its tune. It says it's making hotels the boss. The long overdue customer-first approach is laudable. But there's still work to do.
When it comes to providing tech services to hotels, has Oracle Hospitality turned over a new leaf?
In the past year, new leadership has stirred hopes among global hotel groups, hotel management companies, and hotel software vendors that Oracle Hospitality would stop acting spastic.
Hotels, especially higher-end hotels with the most ambition, have delivered trenchant criticism of Oracle Hospitality for several years. The tech brand's flagship product is the property management system, or PMS, which stores a golden record on guest and room inventory data. Oracle's various property management systems — including Opera, its best-known one — run at close to 40,000 properties.
Last week, hoteliers and vendors gathered at an Oracle Hospitality customer conference in San Diego. They saved their loudest applause for Darko Vukovic — a critical player for the company's ability to easily integrate other third-party and broader Oracle applications to Opera Cloud..
Vukovic listed p
