The Many Ways Google Impacts Travel: New Skift Research
Skift Take
No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.
It was a dramatic third-quarter earnings season for both Expedia and TripAdvisor. In close succession, both companies missed Wall Street analyst expectations and their stock prices fell precipitously. Both CEOs at the time pointed the finger at Google.
Whether right or not, this latest incident exemplifies the huge impact that Google has in the minds of many travel execs. The online giant, after all, touches nearly every stage of the traveler’s journey in one way or another.
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