This Company Helps Luxury Hotels Go Analog to Get Guests to Unplug
Photo Credit: Luxury hotels are teaming up with Bedside Reading, a marketing company that provides books to guests, free of charge. This strategy not only helps travelers unwind but also drives guest loyalty. Bedside Reading
Skift Take
The luxury hospitality industry is trying to help guests unwind in these anxiety-ridden, tech-addicted times. It's refreshing to think that something as simple as a book can make a difference — plus drive repeat hotel visits and even foster community. Luxury properties should take note.
In this tech-obsessed era, it's hard to take a break from the endless alerts and notifications flashing on our screens. While the luxury hospitality industry can help travelers disconnect to a point — after all, at its core, travel is about escapism — chances are, vacationers and business travelers alike are still going to bed with their phones on the nightstand.
The solution to help luxury travelers find a moment of calm, away from their digital devices? The answer might be as simple as a good old-fashioned book — or at least that's the goal of Jane Ubell-Meyer, founder of Bedside Reading.
The concept of Bedside Reading is this: Ubell-Meyer works with publishers and authors who want to get their books in the hands of travelers staying at luxury hotels. Bedside Reading then provides these books to its roster of high-end properties. Hotels leave a few book options in each room, where guests can read them at their leisure and even take them home at the end of their stay.
T
