The Novel Way Some Luxury Travel Companies Are Helping Guests Disconnect
Photo Credit: Bedside Reading started as a book marketing company catering to luxury hotels, and it has since expanded to host events. Bedside Reading
Skift Take
Getting new books in the hands of luxury travelers benefits everyone. It improves the guest experience, drives loyalty to hotels, and raises the profile of authors. Because of this, we'll likely see more luxury properties partnering with Bedside Reading, the company that's making it happen.
The luxury hospitality industry prides itself on finding new ways to surprise and delight travelers — after all, guests are paying a premium for it.
Just take the recently announced partnership with Hyatt and Headspace, one of the leading meditation apps in the marketplace. Guests at any of the hospitality giant's brands, like Miraval, Andaz, and Grand Hyatt, can now get complimentary access to guided meditations and other wellness-oriented programing. But what if hotel guests want a break from all things digital?
Bedside Reading is a company that works with authors to place new books — we're talking paperback and hardcover here — on nightstands in luxury
