Launching a Travel App During This Crisis: Crazy?
Photo Credit: Really Really Cool's CEO Patee Sarasin and chief commercial officer Pinyot Pibulsonggram at the Facebook Live launch of the global app. Really Really Cool
Skift Take
Many embattled travel firms will appreciate any kind of assistance they can get to ride through the coronavirus storm. And for those who could lend a hand to other players during this crisis, why not? It’s a goodwill gesture.
Launching a global travel application may sound like a counterintuitive business strategy during the coronavirus pandemic. But the current virus outbreak is exactly what prompted Asian travel industry veteran Patee Sarasin, the former chief executive of Thai budget carrier NokAir, to bring forward the expansion plans for his travel outfit.
Unveiling the app in a Facebook Live virtual event this week, Sarasin said he sees an opportunity for Really Really Cool, a travel experiences firm he founded in 2018, to achieve its aim of being part of global travel suppliers’ business continuity plans in the post-coronavirus world.
The global app was already in the works for the past two years, but its rollout was expedited by the onslaught of the deepening crisis, Sarasin shared. Kickstarting the app in the thick of the coronavirus crisis is part of his
