Asia’s Travel Players Look Beyond Just Virtual Tours to Jumpstart Demand for After Lockdown
Photo Credit: Airbnb offers virtual meditation classes with a Japanese monk as part of its online offerings amid the global coronavirus lockdown. Airbnb
Skift Take
Will stay-home travelers be enticed to open up their wallets when physical travel isn’t possible?
Some three months since the coronavirus outbreak struck the region, Asia’s travel players are adjusting to a new normal and planning possible business strategies to ride out the current health crisis for the eventual recovery.
Virtual tours have rapidly surfaced as one of the hottest digital commodities for the global travel and hospitality industry as the coronavirus outbreak grounds airplanes worldwide and saps travel demand worldwide.
Eager to reach out a potential global audience with millions of people now isolated in their own homes, many travel brands from major hospitality chains to destination marketing organizations have also jumped onto the virtual experiences bandwagon.
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A New Virtual Reality? Viator has launched the #RoamFromHome project, which offers a mixture of more than 100 free and paid-for virtual experiences conducted by tour guides and hosts. Airb
