Where Is India Outbound Tourism in Asia’s Post-Pandemic Recovery Order?
Photo Credit: Asia's tourism players are urging for more attention to India post crisis even if its pre-crisis outbound travel numbers lagged behind China. Adobe Stock Image / Danon
Skift Take
Much of the post-crisis tourism recovery conversation has focused on China. But India should not be neglected, especially for destinations that have seen the perils of fixating too much on a single market boil over at the onset of the global pandemic.
Like how China dominated tourist arrival charts pre-coronavirus, the world’s biggest outbound tourism market continues to dominate the vast majority of tourism recovery conversation as more countries in Asia Pacific come out of coronavirus lockdown.
While India is still fighting the global pandemic within its borders and has yet to come out of its weeks-long coronavirus lockdown, Asia's industry players are urging for more attention to the region’s other very populous market even if its pre-crisis outbound numbers lagged behind China.
India is also a tourism powerhouse that few Asia Pacific destinations could ill afford to ignore, if they were to take heed of the need to reduce over-reliance on a single market, a lesson laid bare when the Chinese outbound market was brought to an abrupt halt at the onset of the coronavirus crisis.
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