Wellness Hospitality Will See New Models Emerge in Wake of Pandemic


Skift Take

Having a robust wellness tourism industry built on science-based approaches will be a positive that can come from a damaging pandemic.

If massages and treatments requiring touching are not permitted as travel reopens for business with strict health protocols in place, how will the multibillion wellness travel industry come out of the coronavirus crisis? Will wellness hospitality experiences continue to be sought after or will travelers prefer to bypass resort stays? Industry experts are putting firm bets on the former as wellness becomes even more relevant for many people in the post-Covid world. The coronavirus pandemic, which has affected every aspect of life worldwide and shaken people to their core, has also brought the awareness of personal health and wellbeing to the forefront of human consciousness. The crisis will also alter the path of how future wellness hospitality evolves across the world, say experts.

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Health is New Wealth Personal wellbeing was elevated for many people worldwide when a p