How United Airlines Is Crowdsourcing Corporate Clients to Rebuild Routes

If you don’t ask, you don’t get. And right now, United Airlines is doing a lot of asking as it quizzes businesses on where they’d like to fly to help realign its network. Nothing new there, perhaps. Airlines often talk to corporate clients when developing routes. This time, though, United is throwing the question out to all of its corporate customers, via its Jetsream customer portal. Real-time responses are then relayed to its network team. The scheme —  “United together to rebuild our network” — is a call to action to help build its global map back up again, according to airline execs. “While coronavirus has presented many challenges for all of our businesses, it has also presented unique opportunities to work together and build what’s next,” United said in an email to its customers. “Today we’d like to share one such opportunity with you — a chance to directly inform us of your business travel needs as we rebuild our global map.” The airline