Preserving Cash Is Top Priority for JetBlue Airways

Customers searching for flights on JetBlue Airways' website may buy whatever they wish, but the options should come with a warning, saying "these flights will only operate if they can generate cash." Preserving cash was the theme of JetBlue's second quarter earnings call on Tuesday. Executives repeatedly said they will do anything to hold on to it, including canceling flights close to departure if they will operate at a loss. Most other airlines have similar strategies, but on recent earnings calls, few of JetBlue's competitors have shared so many details about their approaches. For JetBlue, cash is the No. 1 concern, even if that means annoying some customers. "Our guiding criteria is cash generation," JetBlue President and Chief Operating Officer Joanna Geraghty told investors. "We will continue to react to changes in demand tren