Wyndham Destinations Looks to Put Millennials Into Urban Timeshares
Photo Credit: Wyndham Destinations continues an urban push with a new timeshare resort slated for Atlanta (rendering above). Wyndham Destinations
Skift Take
Wyndham Destinations' ongoing urban push, including a new resort slated for Atlanta, is out to prove this travel sector isn't like your grandparents' old timeshare in the Bahamas.
Timeshare and vacation club company Wyndham Destinations is continuing an urban expansion with a new dual-brand property in Atlanta. Its development says a lot about the future of timeshare travel.
A dual-branded Margaritaville Vacation Club — a timeshare partnership with music star Jimmy Buffett’s brand of the same name — and Club Wyndham property is slated to open in 2022 in downtown Atlanta, Wyndham Destinations announced Wednesday.
This move into city centers across the U.S. is a signal the timeshare sector recognizes it has to adapt to new travel trends.
“There is still a broad misperception out there that timeshare is same unit, same week, same location, same time of the year,” Wyndham Destinations CEO Michael Brown said. “That’s the perception, and — broadly — timeshare now is all about flexibility. The urban city center downtown destination is the prime leading indicator that trend has changed.”
The Margaritaville and Club Wyndham dual-branded At
