The 2020 Digital Transformation Report
Skift Take
In this report, Skift and Amazon Web Services explore the state of digital transformation in the travel and hospitality sector, providing a benchmark for executives to follow as they gauge their own progress with this critical discipline.
Today’s business world is digital. This is true of virtually any aspect of modern organizations, whether that’s digital savvy consumers, the importance of digital tools and systems in helping companies run more efficiently and effectively, or in the increasingly data-driven philosophies being used to help companies uncover insights and develop new strategies.
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And there is no industry better positioned to capitalize on the benefits of digital-first processes than the travel and hospitality industry. Travel and hospitality in 2020 has capitalized on any number of digital innovations to make its products m
