The Travel Industry Needs to Talk About Ventilation in Coronavirus Fight

If this destructive virus threw humanity one break, it might just be the fact that it doesn't spread very easily outdoors. In a world where so few things feel safe, the simple summer pleasures of a visit to the beach or sitting on a restaurant patio have proved safe enough — especially when people practice social distancing. So it's curious that this relatively simple, low-cost intervention doesn't seem to be emphasized in all the public messaging coming from the travel industry. Over the last few months, editorial staff at Skift have covered much of the cleaning and sanitation guidelines and messaging campaigns coming from various sectors of the industry, and countless companies. Much of the emphasis has been on surface sanitation, hand-washing, mask-wearing, contactless interactions, and the promotion of social distancing. These are all valid public health pursuits and should continue, in keeping with expert advice. However, they don't account for the increasing consensus tha