Just Like That, AirAsia Group Says It’s a Digital Lifestyle Company — Or Not
Photo Credit: AirAsia is doing food delivery and other e-commerce services to diversify away from its airline business. AirAsia
Skift Take
Airline officials can't just snap their fingers to proclaim they have successfully become way more than an airline. That being said, AirAsia did launch a new vacation package business called Snap. AirAsia's digital business is still very much a work in progress with much to be proven.
Well, that was easy. Only a couple of years into its drive to become more like an online travel agency or even an Amazon, AirAsia Group announced this week that in the second quarter "it successfully pivoted the airline into a digital lifestyle company, anchored on travel."
"Digital has arrived," the company's presentation stated, with AirAsia.com's revenue accelerating 137 percent year over year, and revenue from its BigPay financial services unit climbing 11 percent.
AirAsia Group now divides the company into airline and digital segments, with AirAsia.com, logistics & e-commerce, and financial services composing the latter.
Source: AirAsia Group
Teleport, with revenues accounting for a record 42 percent of AirAsia Group's total revenue in the second quarter, transported medical aid and supplies because of the Covid-19 crisis, and also delivered restaurant orders, packages, and fresh produce. It also has a nascent e-commerce business, where it sells electronics, f
