The Fresh Prince of Corporate Travel
Photo Credit: Through Dreamers VC, the venture capital fund set up by American actor Will Smith, invested in the TravelBank in 2019. Flickr / celebrityabc
Skift Take
What prompted actor Will Smith to invest in travel tech startup TravelBank? And what can other companies learn from the way the company has handled the pandemic so far?
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The stars also aligned, literally, with actor Will Smith investing in the company at the end of last year. But it would be unfair to say it’s all luck, however, because TravelBank’s strategy is like a textbook answer to the question of what should, or can, corporate travel agencies do in the face of coronavirus. Big Names, Small Customers There’s a combin