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Coronavirus

Alaska Airlines Aims for Smarter Pricing During the Crisis With the Help of New Tech

Sean O'Neill photo
Sean O'Neill
alaska airlines plane at sunset source alaska airlines

Photo Credit: An Alaska Airlines aircraft flies at sunset. U.S. carrier Alaska Airlines has gone live with a new revenue management system, built by travel technology company Amadeus. Alaska Airlines

Skift Take

The pandemic has bewildered the airline software that pops out airfares based on historical data. But Alaska Airlines thinks new software will make it savvier.

Airlines are struggling to pluck as much revenue as they can from travelers today, and the computers they use to set airfares and plan how many seats to offer may stay stupefied for a while longer. Alaska Airlines, though, is attempting to become nimbler during a crisis that has overturned many assumptions about pricing tickets. Alaska Airlines said Tuesday it had gone live with a new revenue management system built by Amadeus, the Madrid-based travel tech company. Revenue management — t

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