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3 New Design Concepts for Hospitality That Make Even More Sense Post-Covid

Colin Nagy photo
Colin Nagy

Photo Credit: Camp Sarika at Amangiri Amangiri,

Skift Take

The pandemic has changed owner-investor behavior. It has also changed what customers want out of luxury hospitality. What are the new models that are well-positioned for growth as the sector rebuilds? Here's a look at some potentials.

Series: On Experience

On Experience

Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.
A year ago, I wrote about the importance of sensory elements in luxury hospitality. It turned out to be prescient. Not surprisingly, after months of confinement, priorities are re-aligned and traveler behaviors at every spectrum of the industry are valuing fresh air, space, and a connection to nature. But as with many things in the travel space, something that is an insight turns into a commodity trope at the speed of light. And these observations have been now battered into our heads. They aren't new. However, what is new is the fact post-Covid will also realign the way hospitality spaces are conceived and constructed. If we are moving out of the arms race of highly leveraged, luxury developments each trying to outclass one another with 40 euro glasses of Champagne, what could we be moving into? How will building and construction take into account new guest preferences, alongside lighter-touch constructions and also a move towards more environmental sustainability? The following are three examples to watch that I’ve been observing.

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Hybrid constructions and the rethinking of canvas A brand that perfectly encapsulates this zeitgeist is Luxury Frontiers, one of the most interesting, progressive thinkers w

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