Zhiketong Raises $50 Million for Hotel Digital Marketing: Travel Startup Funding This Week


Skift Take

A half-dozen travel startups have recently announced fundraising for concepts including hotel marketing in China, apartment hotels, business travel management, contactless check-in, referrals to wellness services, and tours-and-activities distribution.

Series: Startups This Week

Travel Startup Funding This Week

Each week we round up travel startups that have recently received or announced funding. Please email Travel Tech Reporter Justin Dawes at jd@skift.com if you have funding news.
This week, travel startups announced more than $68 million in funding. >>Zhiketong Technology, a provider of digital marketing services primarily to hotels, travel companies, and entertainment businesses, has raised $50 million in a Series D round of funding. Yuanjing Capital and CYTS Hongqi Fund (an investment arm of one of the three largest tour companies in China) led the round. Qiyuan Investment Axiom Asia, Sequoia Capital China Fund, Shunwei Capital, and Yijing Capital took part, too. Beijing-based Zhiketong said that more than 17,000 hotels use its services, including about 85 percent of luxury hotels in China. Its most popular service is offering direct-sale stores on messaging app WeChat. But it now helps hoteliers and other companies optimize their offline sales efficiency and gain access to traffic