Skift Take
Getting your hotel tech demands right is never an easy process. Why should tech for hotel distribution be any different? Hoteliers end up working with many vendors to help grasp demand, set rates. and get rooms on the right channels. Here's some clarity to figure out that morass.
Technology has played a part in hotel distribution since the 1970s, when hotels copied the central reservation systems as invented by airlines, to better manage their room inventory and connect to the global distribution systems (GDS).
But truly, hotel distribution remained largely devoid of considerable tech penetration up to the turn of the century, when online booking platforms started to flex their muscle and hotels launched their own websites with booking engines, to allow customers to book their rooms online.
Since t
