RVs and the Open Road Inspire a New Work-From-Anywhere Generation
Photo Credit: RVShare's CEO Jon Gray said awareness of the RV category had advanced five years since the pandemic began. Unsplash / Willian Justen de Vasconcellos
Skift Take
Horizonless highways and RVs certainly have a lot of appeal in the current climate, but longer term they'll be competing against aggressive hotel and flight discounting.
Recreational vehicles used to be about disconnecting from technology. Now the pandemic has turned RVs into the ultimate mobile office.
That’s just one trend to emerge in this particular sector of the outdoor market and campground operators need to be prepared, the CEO of one of the largest RV rental companies has warned.
“Work from anywhere is a massive tailwind for RV and short-term rental businesses,” said RVShare’s Jon Gray at Thursday's Skift Short-Term Rental & Outdoor Summit. “No one wanted Wi-Fi, they did it to get off the grid. That completely changed in the summer, and now they want to stay connected. That will be a long-term trend in travel. This is a call to arms to anyone who manages campgrounds: make it ready for remote workers.”
Gray said the mindset had shifted, and RVs were convenient spaces to work — even if it meant an extra two weeks away from the office for those that do have offices to
