Why Omni and Loews Opted for Partnership Over a Merger
Photo Credit: Loews and Omni are finally linking up in a sales and marketing deal that could eventually extend to the meetings and events side of their similar businesses. Omni Hotels & Resorts
Skift Take
Loews and Omni's closer working relationship is more about maintaining their respective independence rather than setting the stage for an eventual merger, or so company leaders say.
Hotel industry analysts shouldn’t see a new sales partnership between Omni Hotels & Resorts and Loews Hotels & Co. as the beginning steps of some kind of pandemic-induced merger of necessity.
Omni and Loews launched a cross-marketing and sales partnership this week aimed at giving their respective customer bases more options in markets where the two brands don’t overlap. The two companies, which similarly focus on a mix of resorts as well as business and meetings-oriented properties, have explored ways to work together for years.
That doesn’t mean they’re looking to fully consolidate, as is sometimes the case when these cooperative sales agreements are inked.
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