Skift Take
Prague's airport has debuted new perks and processes to boost its appeal as a transfer and stopover hub. The Czech capital hopes to attract more off-site gatherings and business retreats.
The business travel sector had superstar cities before the pandemic. The typical corporate traveler or meeting planner often located meetings in cities with major airport hubs and large convention venues. In shorthand, they preferred Paris over Prague.
Once the pandemic recedes, Prague hopes that new technologies and new traveler behaviors may help it gain more business travel spending.
Many experts predict that a rising share of companies will keep a percentage of their workforces on a remote, or distributed, for some time. The dispersed workers will need to unite with colleagues frequently, leading to a potential boom in corporate retreats and more frequent team off-site gatherings.
Prague's geographically central place in Europe holds promise as a business travel hub. Yet it remains better known as a weekend holiday spot. Leisure travelers made Prague the fourth most-visited European city after London, Paris, and Rome before the pandemic, according to research firm Euromonitor. It drew more than 9 million tourists in the pre-pandemic
