Why the Allure of the U.S. Virgin Islands Deep Into the Pandemic?


Skift Take

It's a backyard tourism boon for the often-overlooked U.S. territory in the Caribbean, where more Americans are flocking. USVI's successful Covid-control could also lead to the first use of in-country vaccine certificates to revive carnival later this month — while tackling local vaccine resistance.

In an ordinary tourism year, the visitor revenue numbers that the U.S. Virgin Islands is experiencing would be great, particularly after a rebound from 2017 twin hurricanes. In the middle of a pandemic year, however, they are extraordinary — perhaps as extraordinary as the territory’s overlooked ability to keep Covid infections well below five percent. In 2020, the USVI received 415,749 air arrivals or just a 35.1 percent reduction from 2019. By contrast, the rest of the Caribbean experienced 65.5 percent stayover decline. Hotels are currently at over 90 percent occupancy, according to the U.S. Virgin Islands Department of Tourism, and average daily rates climbed 43.3. percent in 2020. February 2021 hotel tax revenues reached $1.85 million or only a 28 percent decline from $2.5 million in February 2020. Being a U.S. territory and having a 1.5 percent Covid positivity rate has given the archipelago even more appeal among vaccinated American travelers seeking to escape the m