4 Key Takeaways From Skift’s Short-Term Rental and Outdoor Summit
Photo Credit: A home in Sedona, Arizona, with a view of the Red Rock terrain, available via Marriott Homes and Villas. Marriott Homes and Villas
Skift Take
Optimism about recovery, a wariness about the tricky nuances of each sector, and suppliers demanding respect from online brands were among the themes at the Skift Short-Term Rental and Outdoor Summit. Plus: the past year's boom isn't a one-off.
The short-term rental, vacation home rental, and outdoor adventure sectors have been the most resilient parts of the travel industry during the pandemic. Brands have used recent waves of consumer and investor interest to raise their games and ambitions. Yet questions remain for all three segments.
Skift as a brand has been wondering: Is the biggest story of the past year about consumers adopting new behaviors and expectations that will create lasting breaks from the past? Or is the story that the crisis has sped up and intensified trends that had already been ongoing?
Overall, one of the main takeaways from the Skift Live Short-Term Rental and Outdoor Summit, which took place as a virtual event on May 19, is that these fast-growing segments have nuances in their business dynamics that can trip up players coming from the outside.
Optimism about the recovery and optimism about long-term growth were other themes. We also heard that the owners of inventory in these markets demand
