Recovering Cruise Industry Will Battle Temptation to Revert to Old Status Quos
Photo Credit: Royal Caribbean is leading the resumption of ocean cruising in the U.S., with a first sail scheduled late June out of Fort Lauderdale and its new Odyssey of the Seas ship in July. Courtesy of Royal Caribbean / Royal Caribbean Cruises
Skift Take
Big cruise is back, even as Florida and Texas turn cruising vaccination requirements into a political football. With industry giants eager to start making money again, it'll be a tough road ahead, from rebuilding consumer confidence to sailing to where vaccines are lagging. Is this restart premature?