Revenge Investing in Hotels Could Be the Next Big Thing
Skift Take
For those hotel owners who managed to survive the pandemic by their wits or the U.S. paycheck protection program and need cash infusions, the investors are coming. The investors are coming.
You've heard of revenge travel, which finds long-locked down consumers splurging on big trips, but sidelined hotel investors may be acting on similar sentiments.
Gilda Perez-Alvarado, who serves as global CEO of JLL Hotels & Hospitality, said Wednesday at the virtual Skift Hospitality & Marketing Summit, that she's seeing a resurgence of pent-up demand from European investors, particularly in the UK, who've been unable to visit the U.S. to eyeball potential hotel investments.
With travel from the UK and other parts of Europe restricted, many investors are reluctant to make hotel deals despite their desire to do so, Perez-Alvarado said.
Another reason for their being gun-shy, however, may be because the expected bargains in asset b
