Priceline Extends Fintech Capabilities to the U.S. Military in Expanded Partnership


Skift Take

While travel management companies have battled over the years for government travel contracts, Priceline seems to have found a solid niche in a less lucrative leisure travel business for members of the U.S. military and their families. Priceline isn't looking for a big return from the effort while executives and employees feel proud to be a part of it.

Members of the U.S. military and civilian Department of Defense employees are looking for a few good vacations, and Priceline is stepping up to provide them exclusive travel deals. Booking Holdings' U.S.-based leisure travel business, Priceline, and American Forces Travel announced Friday they expanded their two-year-old partnership, upping the number of eligible active U.S. military from all branches, the National Guard, veterans, and civilian employees of the Department of Defense to 22 million. When the website debuted in 2019 there were about 6.5 million military members eligible to use it. As part of the expansion, Priceline enabled members of the U.S. military and their families to book thousands of participating hotels using the Military Star Card,