Have Price-Based Travel Decisions Lost Their Appeal?
Photo Credit: A woman on an art walking tour in Rijeka, Croatia on May 26, 2021. An Expedia Group survey found that travelers want to explore new destinations, and the majority value sustainability over mere price considerations. Flickr.com / Drugo More
Skift Take
While climate change and the pandemic clearly ratcheted up travelers' concerns about factors other than price, are we at the point that Airbnb will compete against Vrbo, and Booking will battle Expedia over which companies have the lighter carbon footprints? That would indeed be progress.
Basing travel decisions on price is so yesteryear, according to a new Expedia consumer survey, unless you are looking for a cruise.
In the results of a survey performed for Expedia Group that were announced Wednesday, 59 percent of respondents indicated they would pay higher fees to emphasize sustainability in their trips, and 65 percent would be more likely to book properties that are owned by women or people of color.
The survey of 8,000 adults, conducted by Wakefield Research in Australia, Canada, France, Germany, Japan, Mexico, the U.S. and UK from mid-April to early May, found respondents also expressing support for propertie
