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Hopper Partners With Spirit Airlines to Help It Sell More Extras

Matthew Parsons
Spirit A319

Photo Credit: Hopper has added a new distribution capability-based connection into Spirit Airlines, giving it direct access to the low-cast carrier's full inventory. Spirit Airlines

Skift Take

A significant ancillary play from the Canadian online travel agency, but not quite the leap forward for so-called new distribution capability in the U.S. many would want to see, given Spirit's reach and target flyers.

This latest airline partnership from Hopper serves as a reminder that the travel booking app isn’t just about insurance and financial services. The Canadian company, whose CEO Frederic Lalonde will take to the stage at Skift Global Forum in New York next week, has now added an new distribution capability, so-called NDC, based connection into Spirit Airlines, giving it direct access to the low-cast carrier's full inventory. This means more opportunities to sell extras like bags, seat assignments and even water bottles, which the carrier collectively calls “A La Smarte” options. The integration comes as global distribution system Amadeus renews calls for more travel companies to adopt NDC

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